YapYard

YapYard is a mission-driven platform that connects brands with creators in a transparent, gamified, and incentive-aligned way. Instead of relying on traditional ad networks or fragmented influencer deals, brands can launch “missions” (campaigns) that creators choose to amplify.

Creators earn rewards in tokens and reputation while brands benefit from verified engagement and community-powered promotion. YapYard uses on-chain transparency to ensure fairness and trust, while the hub-and-spoke model ensures seamless coordination between brands and creators.

The goal is to empower creators with new income streams and give brands measurable, authentic reach without the noise of traditional marketing.

YapYard leverages a modular Web3 architecture:

Smart Contracts (Solidity): Handle campaign creation, mission tracking, and reward distribution.

Frontend (Next.js + Tailwind + shadcn/ui): Delivers a smooth, modern interface for both brands and creators.

Backend (Hono's + APIs): Manages authentication, indexing, and campaign analytics.

On-chain Transparency: Every mission and payout is recorded on-chain for verifiability.

Gamification Layer: We designed mission tiers and creator reputation scores to encourage long-term participation.

This combination of Web3 infra, gamification, and a clean UX makes YapYard a scalable platform for the next wave of brand–creator collaboration.