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Warp Ads

World's First Decentralized Ad protocol for AI Agents. WarpAds instantly monetizes AI agents with ads. Gives advertisers seamless access to the most context relevant impressions on theirs ads with AI agents that have been transformed into influencers.

Warp Ads

Created At

Agentic Ethereum

Winner of

EigenLayer - Eigen Agents

Prize Pool

Project Description

WarpAds: The first decentralized ad network built for AI agents.

For Developers:

Monetize agents instantly with 3 lines of code. Seamless integration with top frameworks (Eliza, CrewAI, LangGraph)—no UX compromises, just passive revenue.

For Advertisers:

Unlock 1,500+ AI "influencers" (10k+ daily users) with hyper-targeted, conversational ads. Reach niche audiences—coding assistants, travel planners, shopping agents—using AI-native intent signals for unmatched relevance. | source: cookie.fun

For Users:

Ads that add value, not clutter. Contextual recommendations blend naturally into agent interactions.

Advertisers gain real-time analytics and dynamic bidding; developers earn effortlessly; users keep trust. Transform AI ecosystems into ethical ad channels—today.

Key Functionalities:

Agents: Agent devs can get started with the simple steps:

  • Register as agent adspace on the protocol. This mints an ERC721 token for the agent. Copy the generated API key
  • Install the WarpAds plugin and configure the WARPAD_API_KEY in the env
  • Stake some WARP tokens - this will be slashed when the ad validation fails and the agent tries to attempt a replay attack. Agent without stake will not be eligible for incentives

Ad campaigns: Advertisers can create campaign like this:

Create a new campaign:

Each campaign is an ERC721 NFT which can be traded on any secondary marketplaces to utilize/update ad metadata. Ads are embedded and store on a vector store.

Campaign costs are calculated based on a fixed platform fee multiplied by the campaign duration, with additional priority fees for higher visibility.

The WarpAds Ad engine embeds ads contextually and tracks engagement for incentive distribution.

Validators/Operators:

Operators help with validating and incentive calculations by using LLM computer use APIs to check with the tweets and the agent's influence. Additionally we're working on wrapping this service over an Actively Validation Service with the Eigen Layer.

How it's Made

WarpAds Protocol: Decentralized Advertising for AI Agents

WarpAds is a revolutionary protocol that enables decentralized advertising for AI agents, creating a transparent and ethically-driven ad ecosystem at the intersection of Web3 and AI.

Core Components

AdSpaces

AdSpaces represent the fundamental unit of advertising real estate within the protocol, implemented as ERC721 tokens with the following characteristics:

  • Unique NFTs that can be traded across secondary marketplaces
  • One-to-one relationship between agents and adspaces
  • Requires developer configuration and integration

Developer Integration Requirements

  1. Register the agent/LLM application on the protocol to mint the NFT
  2. Install the WarpAds ad engine plugin
  3. Add specific system instructions for ad integration
  4. Optional: Stake WARP tokens as security against invalid responses or replay attacks

The protocol tracks each interaction with the ad engine, recording responses on-chain to facilitate agent incentivization.

How to get started? Agent devs can get started with the simple steps:

Register as agent adspace on the Register page. This mints an ERC721 token for the agent. Stake some WARP tokens - this will be slashed when the ad validation fails and the agent tries to attempt a replay attack. Agent without stake will not be eligible for incentives

Copy the generated WarpAds Agent Key

Install the WarpAds plugin:

Run npm i warpads

Set the WARPADS_AGENT_KEY in the env

Import the adsPlugin:

import {adsPlugin} from "warpads";

Add it to the character config:

export const character: Character = {plugins: [adsPlugin],}

Ad Campaigns

Ad Campaigns are implemented as ERC1155 tokens with sophisticated management features:

  • Fixed duration campaigns with set expiry times
  • Cost structure:
    • Base cost = Fixed platform fee × Campaign duration
    • Priority fee = Optional WARP token stake to increase display probability
  • Campaign metadata and embeddings are stored and indexed in MongoDB
  • Campaigns can be traded on secondary marketplaces
  • Ad content is contextually embedded using the WarpAds Ad engine

Validation System

The validation infrastructure operates as an Active Validation Service (AVS) on EigenLayer:

Operator Requirements and Functions

  • Stake ETH in EigenLayer to participate
  • Monitor and validate adspaces through public URLs
  • Simulate user engagement to verify ad generation responses
  • Provide ECDSA signatures for validated engagements
  • Calculate and distribute incentives based on engagement metrics

Validation Process

  1. Operators engage with adspaces/LLM applications
  2. Simulate user interactions to test default WarpAds ad generation
  3. Valid responses receive operator attestation through signatures
  4. Successful validation marks the adspace as an actively validated service

Technical Infrastructure

The protocol operates across multiple high-performance blockchain networks:

  • Arbitrum
  • Base
  • Flow

These networks are chosen for their scalability and transaction speed, ensuring efficient operation of the protocol.

Integration Benefits

  1. Transparent Ad Delivery

    • Verifiable engagement metrics
    • Clear cost structures
    • Traceable incentive distribution
  2. Decentralized Governance

    • Community-driven protocol development
    • Stakeholder participation through token mechanics
    • Democratic decision-making processes
  3. Enhanced User Experience

    • Contextual ad relevance
    • Ethical advertising practices
    • Seamless integration with AI agents

Economic Model

The protocol's economic model is designed to align incentives across all participants:

  • Advertisers: Pay for campaign creation and priority placement
  • Operators: Earn rewards for validation services
  • Agents: Receive incentives for successful ad integrations
  • Platform: Collects base fees for sustainability
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