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WAd

Revolutionizing digital advertising with Web3! Empowering user control, transparency, and engagement in advertising! 🌐✨

WAd

Created At

Superhack 2024

Winner of

Blockscout - Use Blockscout Block Explorer!

Prize Pool

Worldcoin - Pool Prize

Prize Pool

Project Description

WAd allows creators to easily post advertisements to reach people in their target audience using the power of web3. Ads have 2 varieties, NFT ads and feed ads. The NFT ads once purchased are distributed to users who have selected a common interest with the advertisement. Or advertisers can target specific addresses to send the NFTs to, this way they can get a list of addresses externally and use our platform to distribute the ads. Whilst feed ads are posted on the main website where users can watch an ad to earn rewards. These rewards are taken from a pool that the creator deposits any amount of tokens to incentivize users to watch their ad.

How it's Made

This project uses the alchemy account abstraction SDK to allow seamless user logins. Advertisers can then create their ad and select how many people they want to reach, which then they will pay a fee for the rewards and gas. We allow advertisers to pay their ads via fiat through the use of thirdweb's SDK. If the advertiser is creating an NFT ad they can deploy the NFT on any of the OP Stack chains available. Advertisers can also post their feed ads on any of the available OP Stack chains and when a user claims the reward for an ad on a different chain, the tokens are sent through chainlink's CCIP for cross-chain token transfers. An integral part of this project is the use of Worldcoin to verify humanity. When users are claiming their rewards for watching an ad, we want to make sure that it's an actual human and not just a bot, therefore we use the Worldcoin verification to ensure this is true.

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