TapQuest

$440 billion is the projected size of the digital advertising space by 2027 (Publift, 2023), and any company looking to continue to be relevant needs to consider how they will leverage digital advertising in novel ways to continue to be relevant and profitable in the years to come. Rising ad spend, driven by an increasingly competitive market (Forbes, 2021), has created a bidding war that elevates costs and hinders smaller players. Traditional ad formats are witnessing decreasing effectiveness, as users develop ad blindness and exhibit lower engagement due to intrusive messages.The data illustrates a shift in user preferences—attention spans are shrinking, and static ads no longer suffice. This requires a transformative solution that allows businesses to leverage digital marketing in a novel way. TapQuest offers an innovative solution that addresses these challenges with a groundbreaking fusion of blockchain, AR, and NFC wearables.

The AR market is projected to reach $110.1 billion by 2024 (Statista, 2023), showcasing the growing interest and adoption of AR technology. Furthermore, a staggering 86% of marketers foresee a significant impact of AR on their future strategies (eMarketer, 2023). This aligns with the rising demand for interactive and immersive experiences.

TapQuest responds to this demand with an interactive and immersive AR environment that overlays digital elements onto the real world. Users actively engage with AR content, which allows for more dynamic engagement than traditional formats. The integration of gamified elements, challenges, and micro-rewards not only motivates exploration but also enhances engagement and user retention.

Micropayments facilitated by NFC wearables within the AR environment redefine transactions. Users can seamlessly pay for virtual goods, unlock exclusive content, or support creators—creating a new revenue stream for both brands and users. This aligns with the need for more personalized experiences, as highlighted by 71% of consumers being more likely to purchase from a brand using AR (Shopify, 2023).

TapQuest leverages geofencing technology for location-based marketing (geofencing) and discovery, delivering targeted AR experiences based on users' locations. This contextual relevance increases the effectiveness of advertising, providing users with a more personalized and engaging experience.

In summary, TapQuest isn't just a solution; it's a strategic response to the evolving digital landscape. By incorporating blockchain, AR, and NFC wearables, TapQuest not only addresses the challenges backed by market data but also pioneers a new era where engagement, personalization, and seamless transactions converge to create unparalleled value for users and businesses alike.

ThreeJS: At the core of our augmented reality (AR) environment lies ThreeJS, a powerful and versatile JavaScript library. ThreeJS empowers us to overlay captivating digital elements onto the real world, providing users with an interactive and immersive experience. Its flexibility allows for dynamic engagement, surpassing the limitations of traditional formats.

Family ConnectKit: Facilitating secure and frictionless transactions is the Family Connect Kit. This integral component ensures the smooth management of user wallets, providing a foundation for reliable financial interactions within the TapQuest ecosystem. ConnectKit adds an extra layer of security and user-friendly wallet management, contributing to a trustworthy and streamlined experience.

Aave: The backbone of our blockchain integration is Aave, a decentralized finance (DeFi) platform. Aave enables micropayments within the AR environment, allowing users to seamlessly pay for virtual goods, unlock exclusive content, or support creators. This integration creates a new revenue stream for both brands and users, redefining transactions in the digital space.

Chainlink Oracles: Ensuring the accuracy of real-world data is paramount, and that's where Chainlink Oracles come into play. By providing a decentralized oracle network, Chainlink ensures that our platform has access to reliable and verifiable information. This is particularly crucial for the integrity and transparency of transactions within the TapQuest ecosystem.

NextJS: Powering the frontend of TapQuest is NextJS, a React framework. NextJS allows us to build a fast, scalable, and SEO-friendly application. Its server-side rendering capabilities enhance performance, providing users with a smooth and responsive interface. NextJS contributes to the overall efficiency and user experience of the TapQuest platform.