Radii

Radii (Recursive Ad Incentivized Interactions) is a fully on-chain advertising platform designed to transform digital marketing by leveraging blockchain technology. Radii empowers advertisers, publishers, and users alike through transparency, decentralization, and incentivization.

How It Works Radii uses blockchain explorers like Blockscout to fetch users' on-chain activity, analyzing wallet interactions, transaction histories, and preferences to curate personalized ads displayed across partner platforms. The system ensures ads are targeted to users most likely to find them relevant, enhancing efficiency for advertisers while respecting user privacy.

Key Features

1. Advertiser Benefits:

   • Launch and manage ad campaigns directly through Radii’s advertiser dashboard.
   • Target audiences based on real on-chain data, ensuring better engagement.
   • Pay for ads and operational costs transparently with native tokens.

2. Publisher/Partner Benefits:

   • Monetize websites, blogs, or dApps by showcasing ads tailored to their audience.
   • Earn a share of ad revenue, fostering partnerships with meaningful incentives.

3. User-Centric Rewards:

   • Users earn points (native tokens) for interacting with ads.
   • Points can be redeemed for stablecoins or partner vouchers, akin to credit card reward systems.
   • Transparency ensures users are fully aware of their data use and rewards.

Decentralized Approach Radii operates entirely on-chain, eliminating intermediaries and reducing inefficiencies. Advertisers, publishers, and users collaborate within a transparent ecosystem. Ad interactions, rewards distribution, and revenue sharing are all governed by smart contracts.

Why Radii? Current ad networks are opaque, centralized, and exploitative. Radii disrupts this model by creating a fair, decentralized, and transparent ecosystem where value flows equitably among stakeholders.

Whether you’re an advertiser seeking high-quality leads, a publisher looking to monetize traffic, or a user seeking rewards for your attention, Radii aligns incentives in a way that benefits everyone. It’s ad tech, reimagined for Web3.

Core Technology Stack

• On-chain Data Retrieval: APIs from Blockscout and other blockchain explorers are utilized to fetch and analyze wallet activities, enabling a deeper understanding of user preferences and interests.
• Ad Matching: Custom algorithms ensure highly relevant ad placements by analyzing on-chain activities and aligning them with advertisers' criteria.
• Rewards Mechanism: Radii incorporates a native token economy, allowing users to accumulate points for interacting with ads, which can be redeemed for stablecoins or vouchers.

Frontend Radii’s frontend is built entirely on Next.js, ensuring a smooth and responsive user interface.

Blockchain and Data

• The project is deployed on Base, leveraging its efficient and developer-friendly ecosystem.
• Advertiser data is securely stored using Filecoin, ensuring decentralized and scalable storage solutions.

User Profile Management

• Radii integrates Sign to create decentralized user profiles, enabling efficient management of attestations and building user trust.

Track Integrations Radii collaborates with innovative tracks like Worldcoin, Dynamic, Protocol Labs, Blockscout, 1inch, Sign, Base, CDP Agent Kit and ENS, showcasing its commitment to leveraging cutting-edge technologies.