Project Starter

High-potential product discovery that creates a secondary market for the trade of innovation.

Project Starter

Created At

ETHOnline 2025

Project Description

Thanks to the revolutionary AI technologies available today, products are being launched faster than ever before and there are many more of them! This is changing everything in terms of how difficult it is for users to find the best new products amidst the noise. Simultaneously, one of the main problems today’s founders have is finding the first ten or hundred users for their product.

Product Starter uses Arbitrum and PYUSD to solve these problems, and puts PayPal on the frontline of how online-money can foster innovation - think Product Hunt and Kick Starter combined and with super powers. Projects launch campaigns selling NFTs that grant buyers access to some perks or discounts. For example, a new SAAS platform has a monthly subscription of $49 that users pay for with PayPal or credit card. The NFTs purchased on Product Starter can be redeemed for a free month coupon code. Blockchain supercharges this idea because the buyer can sell this NFT anytime to anyone for any price creating a secondary market. Product Starter enables projects to design a launch campaign where these NFTs have a very low initial price increasing as more people buy, creating incentives for people to hunt good products early and promote the fact that they found one. This disrupts high-potential project discovery and invents a secondary market akin to trading innovation itself.

How it's Made

We used Hardhat 3 as a smart contract development framework finding that it provided a fast and intuitive solution. Product Starter uses Factory pattern to deploy campaigns. It uses ERC721 standard NFT contracts for Digital Receipts. PYUSD brings with it the reputation of Paypal as a secure ecommerce payment method making it the ideal currency to power this innovation.

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