Influential Circle

This project enables the monetization of TRUE micro-influencers,providing more transparency for the brand and influencers alike, utilizing NFTs instead of referral links. We use Push Protocol and Unlock.

We are building an innovative way to identify true micro-influencers and convert them into ambassadors for brands within their circles of influence. Using NFTs, micro-influencers can build their reputation by referring people to their favorite brands, creating measurable, long-term value via the historical quantity NFT record.

As result, we can build a ranking of influential people that big brands can hire for their campaigns.

In Influential Circle, the micro-influencer uses Unlock to create the "referral NFT" and the Brand uses the Push Protocol to notify the influencer when each referred obtains the product or services.

There is a dashboard where we show the Micro-Influencer's ranking that adds up the number of Referral NFTs from different brands, so we can know the accurate way the real impact of them and also identify their niche of brands when they have a better performance