Growi

Growi is a performance-marketing platform that aligns brand goals with creator incentives through verifiable data. For Marketing Campaign Managers (MCMs), Growi provides a high-precision tracking suite. By implementing a lightweight JS script, MCMs can map their entire e-commerce funnel—tracking custom events from "Landing Page Views" to "Purchases"—to visualize exactly where conversions happen.

The platform features an AI Campaign Assistant that helps MCMs architect their strategy, defining budgets and event pricing. Funds are held in a secure Yellow Network escrow, ensuring that payments are only distributed as influencers reach specific performance milestones. For Influencers, Growi offers a transparent dashboard where they can verify their private performance metrics via ENS subdomains, ensuring they are paid fairly and instantly for their impact.

Growi is engineered as a high-throughput bridge between e-commerce telemetry and Web3 liquidity. The architecture consists of four primary layers:

Data Ingestion: A lightweight JS script embedded by MCMs captures granular funnel events (Landing Page View, Add to Cart, Purchase) and transmits them to our validation engine for real-time processing.

Real-time Settlement: We integrated Yellow Network’s Nitrolite state channels to enable "streaming micro-payments" from a non-custodial custody contract. This allows for sub-second finality on influencer earnings: as events are validated off-chain, balances are updated and settled on-chain via the state channel.

Cryptographic Privacy via ENS: We leverage ENS subdomains as decentralized verification anchors. While core campaign metadata (ID, dates, MCM wallet, Yellow channel ID) is public, influencer-specific performance metrics are hashed before being linked to the record. This creates an immutable cryptographic commitment on-chain; the raw performance data remains private and obscured from the public, yet remains fully verifiable for the individual influencer through the dashboard.

Orchestration & Control: The system includes an AI Campaign Assistant for strategic setup, while the smart contract logic ensures financial sovereignty for the MCM, who can manually withdraw any unspent budget from the escrow once a campaign is finalized.