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EngagR

A decentralised Social Ads Platform built in intersection of web2 and web3. Marketers create campaigns, track performance, and optimize. Promoters earn through unique links, driving clicks and conversions on there tweets and posts

EngagR

Created At

ETHGlobal Bangkok

Winner of

Blockscout - Blockscout Explorer Big Pool Prize

Prize Pool

Project Description

Social Media Ads Platform: Revolutionizing Ad Monetization Through Twitter/ Social Medias Our Social Media Ads Platform empowers individuals to monetize their Social Media activity by seamlessly integrating advertisers with Twitter users (promoters). The platform tracks user tweets, comments on them with targeted ads, and rewards users based on the ad’s performance metrics such as clicks, engagements, and conversions. All the payout happens through blockchains and tokens in a self executing manner. Sign attestations are used to provide transparency for clicks and earnings of promoters!

Here's how it works:

Key Concept The platform acts as a bridge between advertisers and Social Media users by turning regular tweets/Posts into revenue-generating opportunities. Advertisers get highly targeted ad placements under real user tweets, while Twitter/Social Media users earn for promoting products or services through their everyday activity.

Key Features

  1. No User Post Permissions The platform doesn’t post on behalf of users. All ad comments are posted directly by the platform's bot, ensuring simplicity and control for users.
  2. Every Tweet Counts Ads are placed under every user tweet, regardless of the content. No need for AI-powered relevance checks—every tweet becomes an ad opportunity.
  3. Click-Based Earnings Promoters earn for: Clicks: When users click on the ad links. Engagements: Likes, replies, and retweets on the ad comment. Conversions: Purchases or other tracked actions via unique URLs.

How It Works For Promoters (Twitter Users) Sign-Up and Twitter Integration:

Users sign up on the platform and link their Twitter accounts via OAuth. The platform uses basic permissions to monitor tweets in real-time. Ad Comments by the Platform Bot:

Each time a user tweets, the platform’s bot posts a promotional comment under the tweet. Example: A tweet about morning coffee might have an ad bot comment promoting a coffee subscription service. Earnings Tracking:

A dedicated dashboard displays: Total clicks and engagements. Earnings from each ad comment. Weekly and monthly performance summaries. Payouts:

Promoters can withdraw earnings through multiple payout methods and multiple chains

For Advertisers Campaign Setup:

Advertisers create campaigns, specifying: Ad creatives (text and links for comments). Budget allocation. Payout model: Cost-per-click (CPC), cost-per-engagement (CPE), or cost-per-conversion (CPCV). Automated Ad Placement:

The platform’s bot ensures ad comments are posted under tweets of connected promoters. Campaign Performance Monitoring:

Real-time data shows: Click-through rates (CTR). Engagement statistics. Conversion rates and ROI. Scalability:

Advertisers can scale campaigns to include more promoters or tweets.

Ecosystem Benefits For Promoters: Effortless monetization of everyday tweets. Clear and transparent performance metrics. No need for personal ad creation or content changes. For Advertisers: High-visibility placements on active user accounts. Affordable, performance-based payouts. Scalable ad distribution through a large network of promoters.

How it's Made

Social Media Ads Platform: Monetize Tweets with Ad-Driven Engagement Our Social Media Ads Platform creates a new way for Twitter users (promoters) to earn by collaborating with advertisers. The platform tracks user tweets and uses an ad bot to comment on every tweet with a promotional message. Promoters earn based on the clicks, engagements, and conversions driven by the ad comments under their tweets. This seamless integration turns regular tweeting into a revenue-generating opportunity without requiring users to alter their activity or grant post permissions.

Key Features

  1. No User Post Permissions The platform doesn’t post on behalf of users. All ad comments are posted directly by the platform's bot, ensuring simplicity and control for users.
  2. Every Tweet Counts Ads are placed under every user tweet, regardless of the content. No need for AI-powered relevance checks—every tweet becomes an ad opportunity.
  3. Click-Based Earnings Promoters earn for: Clicks: When users click on the ad links. Engagements: Likes, replies, and retweets on the ad comment. Conversions: Purchases or other tracked actions via unique URLs. How It Works For Promoters (Twitter Users) Sign-Up and Twitter Integration:

Users sign up on the platform and link their Twitter accounts via OAuth. The platform uses basic permissions to monitor tweets in real-time. Ad Comments by the Platform Bot:

Each time a user tweets, the platform’s bot posts a promotional comment under the tweet. Example: A tweet about morning coffee might have an ad bot comment promoting a coffee subscription service. Earnings Tracking:

A dedicated dashboard displays: Total clicks and engagements. Earnings from each ad comment. Weekly and monthly performance summaries. Payouts:

Promoters can withdraw earnings through multiple chains and tokens and crypto. For Advertisers Campaign Setup:

Advertisers create campaigns, specifying: Ad creatives (text and links for comments). Budget allocation. Payout model: Cost-per-click (CPC), cost-per-engagement (CPE), or cost-per-conversion (CPCV). Automated Ad Placement:

The platform’s bot ensures ad comments are posted under tweets of connected promoters. Campaign Performance Monitoring:

Real-time data shows: Click-through rates (CTR). Engagement statistics. Conversion rates and ROI. Scalability:

Advertisers can scale campaigns to include more promoters or tweets. Platform Workflow Promoters' Workflow: Connect Twitter account. Tweet normally. The platform’s bot automatically posts ads under tweets. Earn passive income through clicks, engagements, and conversions. Advertisers' Workflow: Create ad campaigns with text and links. Set payout models and budget caps. Monitor performance and ROI via dashboards. Adjust campaigns based on real-time analytics. Ecosystem Benefits For Promoters: Effortless monetization of everyday tweets. Clear and transparent performance metrics. No need for personal ad creation or content changes. For Advertisers: High-visibility placements on active user accounts. Affordable, performance-based payouts. Scalable ad distribution through a large network of promoters. Technology Stack Twitter API: Enables real-time tracking of user tweets and bot-driven ad comments. Attestation based Link Tracking powered by Sign protocol: Tracks clicks and conversions from ad comments. Automated Payout System: Supports multiple payout methods. Scalable Backend: Built on robust frameworks like Node.js and MongoDB for reliable tweet tracking and performance analytics.

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