Decentralised Full-Market Directory

Data exchange allowing the providers to introduce their products and sign them with the provider's address. The provider is able to verify their address with their company website metadata.

The products/services from a provider are discoverable by the advertisers. The advertisers drive the consumers attention on the products.

The providers and the advertisers know about each other. The consumer is not tracked in any way by the other two parties.

A Three-Way Coasean Bargain allows to create a win-win-win case, where:

• the publisher (a product/service provider) is incentivised for having the consumer's attention on the product page (the attention is translated into a model to calculate the value of the interaction),
• the advertiser is incentivised by having an access to data about the most valuable interactions (it allows them to improve the targeting) + each successful conversion makes a better deal for the advertiser
• the consumer can opt-in into being incentivised for having their attention on a product/service page.

The ads can be displayed as product listings, but also, can be displayed as push notifications by a web worker running in a background (requires user to opt-in as well).

Each of the three parties require a bit different application for them to use:

• the publisher needs to access an interface that would let them insert the data about themselves, and also their products/services,

• the publisher also needs a way to propagate the updates to the topic channels (pub/sub)

• the advertiser needs to have a way to query the products from a given market/publishers,

• the advertiser also needs a way to listen to the updates to the topic channels (pub/sub),

• the advertiser needs to have a way to tell the producer's product page that this user comes from a particular ad,

• the user's attention given to the product/service page needs to be quantified + its value has to be divided as an incentive to the publisher, the advertiser, and, optionally, to the user.