Connecting Content Creators and Advertisers in a trustless manner.
It incentivizes content creators by providing a p2p content monetization platforming allowing them to keep most of their ad revenue. The platform also provides auditable and transparent user engagment metrics allowing brands to sponsor relevant adspaces and make better informed decisions for increased ROI.
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The challenge was to integrate a robust auction system and complex dynamic adprice calculation algorithm without incuring high gascosts.