A marketing campaign can be tedious and time consuming to carry out. The communication channels, response and waiting times, price negotiations, can lengthen a campaign too much and achieve the loss of interest of the parties.
For this, we wanted to create a solution. Coconnect let brands find and contact with influencers that fits their needs.
This is possible thanks to Lens API and our filter system. Followers, mirrors, collects, reputation, % of successes are some of them.
Once the brand finds the influencer that best suits their objective, they can hire him instantly.
This can be done by a single payment for a post. Here the content creator is the one who publishes his prices and brands decide whether to hire him or not.
In case of doing so, they will fill out a form as specific as possible where they will send the necessary files. This information is sent to the creator and the money is transferred to a smart contact where it will be saved till the deal is closed or any of the parties does not respect the deadlines
Once the influencer finish the content, it sends back to the employer. This content will be uploaded to IPFS or, if video, Livepeer. The brand will review it and accept or not the content. If accepted, the smart contract will release the money to the influencer and publish the content automatically on their Lens profile.
If it is rejected, some corrections can be sent to the influencer so that they can make them or they can be permanently rejected, thus closing the deal.
In the case that the brand rejects the deal in any stage, the creator will get a % of the salary based on the numbers of reviews done.
As you can see, our platform offers effective, easy and fast communication together with an automated system. Big part of this is because of PUSH Protocol, they let users know when they have new proposals or if they have been accepted.
🥥what are you waiting to start coconnecting?
Our application is built with the Lens Protocol ecosystem and many other protocols that add functionality. We started building the base architecture using Next.js (React) and Chakra-Ui to build the visual part of the app, although all the components were custom designed in figma.
For the web3 connection we did it using wagmi, ethers and we were able to integrate Metamask wallets, WalletConnect, Web3auth, CoinbaseWallet, Ripio.
We used Lens Protocol to obtain all the information related to the application profiles, and we implemented Push Notification to keep the user informed of all the changes that occur.