AdVisto

Introduction to Current Advertising Models "Today's digital advertising largely revolves around models like Google AdSense, where website owners integrate ads onto their platforms." "These models primarily use cost-per-click (CPC) and cost-per-impression (CPM) revenue structures. While they seem effective, they have their drawbacks, including significant revenue cuts retained by platforms like Google." "Another issue is ad relevance—algorithms aim to match ads with user behavior and content, but this can sometimes result in irrelevant or even damaging ads appearing on your site, potentially harming your brand's integrity." Additionally, a lack of incentive for the user to care about and engage with ads creates significant drop off for all parties involved Other issues include click fraud leading to low quality traffic or ad blockers that render modern day ads useless

Introducing AdVisto's Innovative Solution "AdVisto transforms this traditional model by directly incentivizing the end users—not just the website owners. This fundamental shift aims to boost engagement by offering tangible rewards to users who interact with ads." "Our platform's flexibility comes from a customizable and scalable API suite, allowing businesses to tailor the advertising experience to their specific needs." "We are also setting new standards for engagement quality. AdVisto uses various mechanisms to validate genuine user interactions, significantly reducing issues like click fraud, which are prevalent in traditional models."

Addressing Key Industry Challenges "Let's delve deeper into how AdVisto addresses specific challenges starting with revenue sharing and payout issues. Unlike AdSense, AdVisto uses a blockchain-based system for more transparent and equitable revenue distribution, ensuring real-time payments with lower transaction fees." "Regarding control over ad content, AdVisto grants publishers and advertisers unprecedented control to ensure that ads align perfectly with user demographics and site content, enhancing both relevance and user engagement."

Enhancing User Engagement "In traditional models, user engagement with ads is often minimal due to ad saturation and lack of incentives. AdVisto changes this by rewarding users for their interactions, thus significantly boosting attention and interaction rates." "This not only benefits advertisers with higher conversion rates but also ensures that users feel valued, fostering a positive interaction cycle."

Combating Ad Blocker Impact "The rise in ad blocker usage has undercut the effectiveness of traditional advertising platforms. AdVisto’s model incentivizes users to disable ad blockers by making the ad viewing experience rewarding, thus improving ad visibility and effectiveness."

Future Innovations and Enhancements "Looking ahead, AdVisto is not just stopping at current successes. Imagine interactive ads where users take quizzes, sign up for newsletters, or engage in multi-step interactions, with rewards increasing at each step." "We're also exploring advanced data analytics powered by blockchain, allowing us to provide encrypted data on user engagement and ROI. This can be accessed by advertisers through decryption keys, offering insights into effective strategies and user behaviors." "Additionally, we see potential in integrating NFTs as part of our reward system—providing users with digital tokens that can offer real-world value, such as discounts or special offers on products they engage with."

I built this project using a NextJS framework. I integrated main net sepolia, base sepolia, mantle sepolia, and polygon zkEVM Cardona Sepolia. Additionally, in order for users to claim rewards, they have to go through Worldcoin ID verification.

My project is based upon getting as many advertisers as I can that would want to integrate into my platform. In this sense, integrating with the partners above is key as it provides us the capabilities for the entire premise of our project to work