Agentic ecommerce need a2a loyalty as a lynch pin to grow profitable businesses
Problem - Agentic commerce will need a2a loyalty as a lynch pin to grow profitable businesses
Why - Filtering on basis of just the cheapest price or reputation will no be enough. Loyalty makes repeat purchases
Thesis - web 2 ecommerce loyalty won’t be enough 1 .Cashbacks are too transactional 2. Emotional value of loyalty diminishes for when a2a commerce comes into picture
Proposed x402 based liquid and agentic loyalty incentives.
The future of Loyalty doesn’t need to forcefully lock you in rather it should be aligned your goals.
Demo: 1 User inputs a “I want to buy a headphone” 2 User agent gets quotes from multiple seller agents(brands) 3 User Agent decision making simulation between multiple seller agents 4 User agent decides and pays for the product 5 Gets loyalty points
User gets loayalty points as x402 microtransactions