horsey is a web app that allows protocols a simple way to offer rewards (airdrops, allowlists & more) to targeted groups of users who have completed proof-of-humanity via worldcoin.
web3 projects want to offer rewards to well-intentioned users to attract volume to their protocols. incentives like:
but, one major pain point is that bad actors can easily exploit these offers with sybil attacks and bots.
horsey solves this problem by integrating the worldcoin SDK for proof-of-humanity logins combined with metamask snap. once a user is logged in and verified, they can access exclusive offers from protocols who can be sure that the rewards are going into the right hands.
to state the obvious we faced big wifi issues, just like everyone else!
but, we used the time to go around and talk to other teams. originally we were thinking of building a mobile app with react native, but after talking with a dozen or so people and mentioning our ideas, they kept mentioning rewards within the web3 eco as a cool idea. and we thought, hmm..
most of the people were speaking from the side of the protocols, too – e.g. they wanted a trustable way to disperse user acq spend. so, we pivoted our idea and started building.